Gone Is the Flaming Heart and with It Torrid’s Soul (a.k.a. Torrid’s Rebranding)

I knew Torrid was making changes. The Torrid nearest to me recently moved from the Arlington Parks Mall to the Arlington Highlands shopping center, but it wasn’t just the location that changed. Gone were the sensuous purple walls and boudoir lighting, gone were the gothic black decorations that brought it all together. Even after the product went through a drastic change years ago, at least it was still Torrid, and to all the plus-size alternative girls, Torrid represented the hope that we were visible long before blogs and selfies.